The SealMonster: A Tribute to Pavement Maintenance Professionals Coast to Coast


Pavement maintenance is hard work. Whether you’re a contractor or you work for a contractor or public works department, you sweat through long, hot days and take pride in a job well done. As part of SealMaster’s sponsorship of the NHRA, we’re not only promoting the SealMaster brand, we’re advocating the importance of timely pavement maintenance and professional application by qualified contractors.

While the SealMonster is an actual working dragster, SealMaster commissioned its construction to pay tribute to thousands upon thousands of sealcoaters coast to coast. It’s billed as the fastest sealcoating machine on the planet and features a replica tank, which houses the engine, a spray bar and a squeegee. “We work in a big industry,” says Rick Simon, SealMaster director of franchise operations. “The world doesn’t realize how many people work in pavement maintenance because we have so many independent contractors, along with all of the people who do this work as municipal employees.”

When we take the SealMonster on tour, our signage advises: “Be sure to ask for SealMaster!” and provides a toll-free phone number to locate contractors who use SealMaster products and equipment. We refer these calls to SealMaster franchises, which recommend contractors who work in the local area.



SealMaster, the NHRA Mello Yello Drag Racing Series and Kalitta Motorsports

SealMaster® is pleased to announce the company will once again in 2015 partner with the National Hot Rod Association® (NHRA) and Kalitta Motorsports. The associations connect SealMaster with the Mello Yello® Drag Racing Series, and with Kalitta Motorsports Top Fuel Drivers’ Doug Kalitta and J.R. Todd.

Partnering with Kalitta and Todd aligns SealMaster with one of the most respected and winning teams in the NHRA. Like SealMaster, Kalitta Motorsports has a legendary reputation for quality and innovation.

nhra-kalitta-motorsports-doug-kalitta Doug Kalitta nhra-kalitta-motorsports-todd J.R. Todd


Liquid Road Sealcoating in Australia

Banyule City, Boroondara City, Kingston City and Nillumbik Shire Councils
Surface Preservation Treatment on Local Roads

Location – Four local councils, VIC
 – February 2012
– March 2012
Type of Contract 
– Schedule of Rates
Contract Value 
 Approx. 165,000m² treated
Capability Groups
 – RNP

This project involved the application of Downer’s surface preservation treatment Liquid Road to over 100 residential streets across four Melbourne municipalities. These local roads were in generally good condition, however with the surfacing age between 15 and 25 years, they were displaying typical characteristics of bitumen oxidation including, environmental cracking and surface ravelling.

After quantifying the extent of this issue, Council’s Asset Engineers recognised the value of applying Liquid Road to assist in preserving and protecting their local roads rather than allowing them to deteriorate further. This application is proven to protect local roads against further
environmental distress for five to seven years, after which it can be re-applied.

• Inspecting the nominated road to determine its suitability for treatment
• Resident advice, on-going communication and traffic management
• Application of Liquid Road
• Management of after-care during the curing process
• Line marking.

Project Challenges
Minimising disruption to residents, pedestrians and local businesses was a key challenge with unfavourable weather conditions also presenting a challenge at times.

How we managed this
Extensive communication with residents and business operators both prior and during works and detailed planning ensured limited disruption to all stakeholders, with work carried out in between morning and afternoon peak periods. Effective collaboration with our traffic management team, combined with the expertise of our field personnel and contingency planning minimised any disruptions due to adverse weather conditions.

Key Customer Outcomes
Downer provided advice to Council with respect to Liquid Road suitability and application rates. 
Brian Trower, Team Leader – Roads and Drainage at Kingston City Council comments:

“Liquid Road is a very good option for extending the life of road pavements with a limited budget. Like most Councils, we need to use our dollars wisely whilst managing a very large asset inventory. Therefore we need to be willing to look at using alternative treatment options to effectively manage these assets in the most efficient way.”

Bodine at Martinsville

\"IMG_2672\"Great News! Todd Bodine will be piloting the #13 SealMaster Toyota Tundra at the Kroger 250 NASCAR Camping World Truck Series Race at Martinsville Speedway in Martinsville, VA. The race is this Saturday, April 6, at 1:30 pm ET. Todd Bodine has proven to be a significant player across all three of NASCAR\’s national series – but nowhere more than in the NASCAR Camping World Truck Series. This is great news for the SealMaster brand and all those associated with SealMaster. Be sure to get the word out to your customers, families and friends. It\’s a great way for all of us to celebrate and root for our brand. The race will be televised on the SPEED Channel and can be heard on MRN radio.

There will also be a Pre-Race show beginning at 1:00 pm ET on the SPEED Channel. It will feature a segment on ThorSport Racing and Drivers. Look for it to air sometime between 1:15 and 1:30 during the Pre-Race show.

SealMaster/Detroit Hosts 2013 Professional Development Seminar

March 27, 2013
Adoba Hotel – Dearborn, MI

Wednesday, March 27th
7:00 am Trade Show Opens
8:45 am – 12:30 pm Seminar Sessions
12:30 pm Lunch Door Prizes
1:45 pm Demonstrations (at SealMaster® Detroit)
3:00 pm Dismissal

Seminar Topics:
• Small Business Management
• Additives
• Hot Pour Crack Sealants
• Coal Tar/Asphalt Materials
• Sport Surface Opportunities
• Insurance

For Hotel Reservations:
Please call (313) 59-ADOBA and mention “SealMaster Seminar” to get the special group rate for the 2013 SealMaster Professional Development Seminar. Or go online at and at the top of the page, putting in the date of arrival, how many rooms and then putting in the group code SEAL under the IATA Code.

Please call your local SealMaster® Representative for more information: Mike Laser: (313) 779-8415 Tony Rutger: (313) 779-8417
*Product Demos will be available weather permitting.

SealMaster/Allentown Wins Franchise of the Year Award

\"FranchiseLas Vegas, Nevada 1/13/13 – SealMaster/Allentown was presented with the prestigious Franchise of the Year award (for 2012) at the Annual SealMaster Franchise Award Ceremonies. The event was held at the Bellagio Hotel and was attended by SealMaster Franchisees from coast to coast as well as SealMaster Licensees from around the world. The award is presented each year to the Franchisee that excels at all aspects of operating a SealMaster Franchise. Darrel Stein, owner of SealMaster/Allentown, stated, “We are honored to be selected as Franchise of the Year. We have a great team at SealMaster/Allentown. We continually strive for excellence and professionalism in all aspects of our business. We place extra emphasis on product quality and unparalleled customer service. And our customers continue to reward and support us with their loyalty. In fact, it’s because of our great customers that we are standing here today. If you provide the best products and the best service, it’s a hard combination to beat.” Stein also noted that “We have multiple locations and that contributed to our success; Harrisburg, Norristown, New Britain, Bensalem, Allentown and Manville, New Jersey.”

Maintaining the New Safety Edge

The Federal Highway Administration is currently encouraging initiatives for new paving to include a Safety Edge to reduce crashes when vehicles leave the pavement and try to return. The FHWA has currently joined agencies with 20 different states to promote this program and interest is growing.

In order to ensure the long-term effectiveness of this new technology, as with a majority of asphalt surfaces, these new edges of asphalt pavement will need to be maintained to reduce raveling and breaking apart of the edges due to sun and rain and freeze-thaw conditions. If left unprotected, these edges will begin to deteriorate due to Mother Nature. Once deterioration occurs, their effectiveness in safety from vehicle departure off the road loses effectiveness or purpose. What is the solution? The answer is sealcoating those shoulders that utilize the Safety Edge.

A recommended product for maintaining the integrity of asphalt shoulders is an asphalt emulsion fortified with polymers for flexibility and fiber-reinforced for longevity. That product of choice is Liquid Road. As many of you know and understand, sealcoating more than doubles the life of asphalt. Counties and street departments can save tax payer dollars by lengthening the life of the new highway edge program by extending the life of the asphalt edge. Sealcoating will reduce the number of times needed to repair or repave these edges.

Liquid Road is the material up to handle this task. The polymer modification from the manufacturing process of Liquid Road makes the difference. Elastomeric polymers are hot blended into Liquid Road to ensure maximum flexibility, weather resistance and adhesion to the pavement surface. The special fibers built into Liquid Road provide strength. Fiber reinforcement provides a more durable surface coating. A sealcoating program applied to the asphalt edge every few years will protect the asphalt and limit the raveling that will occur without sealing the shoulders of roads and highways.

As the FHWA program takes hold and expands across the country, it is good to know that Liquid Road is available Nationwide throughout the SealMaster network.

For more information on the Safety Edge you can visit
For more information regarding Liquid Road please Click Here or call 800-395-7325 today.

SealMaster/Denver Wins Bids with La Plata County

SealMaster/Denver was recently awarded bids for Pothole Patch as a winter mix and won the bid for hot pour crack sealant for La Plata street maintenance program.

La Plata County put out the patch bid as High Performance Winter Mix requirement. SealMaster/Denver won the 600 bag procurement by outbidding the other numerous patch producing suppliers.

The county also put out bids for crackfiller material to meet ASTM D6690 Type I or II requirements. SealMaster/Denver proposed CrackMaster P.L. and won out over other leading crack sealant manufacturers for the project. The amount is 15,000 pounds.

Introducing the CP260

The new CP 260 offers an impressive list of changes from previous models, and looks to fill needs in both the contractor and DOT markets. Designed with Safety, Ergonomics and Performance in mind, a few of the changes and innovations included on the CP 260 include a longer-lasting, screw-type air compressor capable of 85 CFM; a lower profile and wider footprint for ease of load, better field of vision and easier maneuverability; a new heated hose and wand systems allowing for greater mobility and ergonomically-friendly usage; and a 6 inch channel frame for overall strength and stability.

The Government Sector

SealMaster National Equipment Sales Manager Craig Walter continues to impress the government sector; most recently with sale of two (2) CP 260 Twin Electric Hose units. Recently, a large municipality in Montana announced SealMaster as the winner of the bid for the two units, with the potential for 25 additional units. The ability of each hose to be operated independently, in conjunction with a well-designed information package, contributed to the successful bid.

Also on the government front, Walter has found that state budgets are experiencing continuing cuts in nearly all regions of the country. Working the 3 major trade shows, and 13 territories over the past 90 days, Walter has found that states are looking for help to maximize their efforts with less money and increased project work. Walter states that new paving in 2010 will cost approximately $120,000 per lane mile – as opposed to $1,200 per lane mile when using SealMaster’s Crack Sealing Rental Program.

“A new CrackPro with an air compressor and enough crack sealant to repair 20 miles of road (both lanes) can be budgeted at the cost of a melter and a truck load of material,” says Walter, “The sale price is lower than ½ the cost of one lane mile of new asphalt paved road surface. Now’s the time to strike.”